Set your game up for commercial success. 

Pantaloon's Brand Plan Template is a 33-slide asset that will lay the commercial foundation for your game. 

The template covers: 

• Product Positioning 
• Competitor benchmarking
• Demographics 
• Creative / Brand Assets 
• Comms and Messaging
• Channel Strategies
• SKUs and pricing 

NOTE: This is indeed a template - a framework - and needs to be filled in with the specifics of your game and ideal campaign strategy. Following the format of the template, however, will help you arrive at a solid document that will become the bible for your game's brand.

Self-publishing? Want more free marketing/biz resources?

The Pantaloon Publishing Hub is a platform designed to equip game developers with everything they might need for self-publishing, including a Resource Library with six free assets that form the foundation for a commercial plan. 

As well as the Brand Plan Template, sign in to get access to a Pitch Deck Template, Campaign Roadmap and Beatsheet, Press Release Template and Outreach Guide, Studio Branding Guide and Playtest Plan from our partners at GoTestify. The Hub will be regularly updated with new resources, assets and case-studies, as we grow a community of indie-devs looking to share their publishing successes. 

We're on the lookout for bold and bizarre games to feature!

Pantaloon's newsletter - comprising 20,000 hungry indie game fans - is always on the lookout for weird, wayward games to feature. Our intention is to offer up a pedestal to weird and wayward games, and help undiscovered gems get discovered. If you're developing such a game, get all up in our inbox.